About Iro Investment
Independent and research-first.
Iro Investment studies businesses through the economics that sustain them. Our research connects the financial statements to competitive advantage, capital allocation and long-term value.
Understanding comes first.
We want to understand what makes a business valuable, how that value can endure and what could undermine it. Each investment case sets out the drivers of value, the assumptions that matter and the evidence that would change our view.
An independent review tests the figures and challenges the case. Our published notes bring that work into a concise view of the business, with a rating and an estimate of fair value.
Better to be roughly right about a few great businesses than precisely wrong about many.
The name
Three colours, one discipline.
Iro is Japanese for colour. Rising share prices appear in red in China and green in the US. These colours give aka and midori their names. Black is for private equity, where deals are done quietly, away from the screen.
Get in touch.
For enquiries about Iro Investment and our research, write to us.
contact@iroinvestment.comCurious about businesses?
We are always glad to hear from talented people who share our interest in businesses and the work of understanding them.
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